Winahost Observatory
Data on short-term rental in Spain
The Winahost Observatory publishes reports with market data on short-term rental in Spain: income, ADR, occupancy and trends by city. Every report comes with its source and methodology, combining market data (AirDNA) with our team’s analysis.
The market in figures (2026)
€49,500
Palma
Highest annual revenue potential
74.5%
Barcelona
Highest occupancy
€254
Marbella
Highest ADR (nightly rate)
+4.7 pp
Valencia
Biggest occupancy rise (YoY)
Among the 20 cities analysed · edition 1 data (Jul 2025 – Jun 2026).
The 5 cities with the highest income potential
| # | City | Annual revenue potential | Occupancy |
|---|---|---|---|
| 1 | Palma | €49,500 | 69.5% |
| 2 | San Sebastián | €48,700 | 64.0% |
| 3 | Marbella | €38,000 | 62.1% |
| 4 | Barcelona | €36,500 | 74.5% |
| 5 | Sitges | €34,800 | 64.6% |
Data: AirDNA (Jul 2025 – Jun 2026) · Analysis: Winahost.
Reports
Edition 3 · August 2026
The short-term rental market in Madrid, neighbourhood by neighbourhood (2026)
Revenue potential, ADR and occupancy for Madrid’s 127 submarkets, 2021-2026 trend, seasonality and regulatory context. AirDNA data + Winahost analysis.
Read the full report →Edition 1 · July 2026
Potential income of short-term rental by city in Spain (2026)
Ranking of 20 cities by annual revenue potential, ADR, occupancy and year-on-year change. AirDNA data (Jul 2025–Jun 2026) + Winahost analysis.
Read the full report →Edition 2 · July 2026
The short-term rental market in Barcelona, neighbourhood by neighbourhood (2026)
Revenue potential, ADR and occupancy for Barcelona’s 71 neighbourhoods, 2021-2026 trend, seasonality and regulatory context. AirDNA data + Winahost analysis.
Read the full report →Upcoming editions: historical evolution of profitability and by-channel comparisons. Journalist or media outlet? Write to info@winahost.com.
Prepared and reviewed by Albert Pérez Mateu, co-founder and Head of Product at Winahost.