Winahost Observatory · Volume 3
The short-term rental market in Madrid, neighbourhood by neighbourhood (2026)
The Winahost Observatory analyses 127 Madrid submarkets and more than five years of market evolution. Over the last 12 months, the annual revenue of a typical active listing stands at €31,524, with an ADR of €132.10 and 71% occupancy. At the same time, active supply has fallen 12.9% year on year.
Market data source: AirDNA. Analysis and editorial work: Winahost Observatory.
Last 12 months (August 2025 – July 2026) · Historical series July 2021 – July 2026 · Updated 11 August 2026
Madrid in figures
€31,524
Annual revenue of a typical listing
+16.3% year on year
€132.10
ADR (average daily rate)
+15.1% year on year
71%
Occupancy
+1.0% year on year
17,347
Active listings
-12.9% year on year
Annual revenue of a typical listing is the revenue of an average active listing over the last 12 months, before host expenses, including booked nightly rates, cleaning and other guest fees. It is not the total turnover of the Madrid market, it does not equal net profitability and it is not an individual forecast. Active listings are properties published on Airbnb and Vrbo, which is not the same as dwellings with a municipal tourist licence: they are two different counts and should not be confused.
Winahost Market Index
Five dimensions calculated by the Observatory, from 0 to 100. The first three place Madrid against the 20 Spanish cities we analyse in Volume 1: 85 means Madrid ranks above 85% of them. It replaces third-party scores: this is our own analysis and anyone can reproduce it.
Demand
Against the 20 cities
Occupancy of 72.1%, above 85% of the cities analysed.
Rate level
Against the 20 cities
ADR of €134, slightly above the national median (€129).
Growth
Against the 20 cities
Revenue up 14.1%, against a 12.4% median.
Annual stability
Declared own scale
Monthly occupancy varies 9.7% around its mean: low seasonality.
Supply balance
Declared own scale
Active listings fall 11.7% year on year: less competition.
Demand, rate and growth are expressed as Madrid’s position among the 20 cities in Volume 1 of the Observatory. Stability and supply balance use our own scale, because we do not have a monthly series for all 20 cities: stability = 100 minus the coefficient of variation of monthly occupancy against a 30% ceiling (reference: Barcelona 7.8%, Madrid 9.7%); supply = year-on-year change in active listings, inverted, from +20%→0 to −20%→100. Period: August 2025 – July 2026 against the previous 12 months. We do not publish an overall score: the five dimensions do not share a base and an average would mean nothing.
Madrid in 5 key points
Key point 1
Less active supply and higher benchmark revenue
Madrid records 17,347 active listings, 12.9% fewer than a year earlier, while the annual revenue of a typical listing rises 16.3%. ADR also advances 15.1% and occupancy barely changes (+1.0%).
Key point 2
Rate differentiates submarkets far more than occupancy
Across the 126 submarkets with complete data, we calculated a correlation of 0.98 between Revenue Potential and ADR, against 0.27 with occupancy. It is a descriptive, not causal, relationship and is not weighted by listing count, but it shows that the dispersion of revenue potential is far more aligned with rate than with occupancy.
Key point 3
Two areas can have the same occupancy and very different results
Our analysis finds a particularly clear contrast between Atocha and Horcajo: both reach 83% occupancy, but Atocha shows an ADR of €143.5 and Revenue Potential of €35,600, against €46.1 and €13,600 in Horcajo.
Key point 4
The centre keeps a solid combination of rate and demand
Recoletos, Cortes, Sol, Castellana, Palacio, Justicia, Goya and Jerónimos rank among the areas with the highest Revenue Potential and keep occupancy around 72-75%, with ADRs clearly above the simple median of the submarkets analysed.
Key point 5
Madrid does not perform best in mid-summer
Our analysis of the monthly series places the highest occupancy in October 2025 (80.5%), the highest ADR in June 2026 (€148.72) and the highest RevPAR in May 2026 (€116.53). August 2025 and July 2026 are among the weakest months in the recent series.
Monthly comparisons come from the aggregated export and may differ slightly from the market panel figures, due to cut-off date and aggregation method.
Do you own a property in Madrid? See how we manage short-term rentals in Madrid.
Madrid: higher benchmark revenue with less active supply
Our analysis of short-term rental in Madrid shows a market with fewer active listings on Airbnb and Vrbo than a year ago, but with a higher ADR and higher benchmark revenue. Occupancy remains relatively stable. This suggests that the year-on-year change observed is more associated with rate evolution than with an equivalent rise in occupancy.
Reusable quote
According to the Winahost Observatory, Madrid records 17,347 active listings (−12.9% year on year), while the annual revenue of a typical active listing stands at €31,524 (+16.3%), ADR at €132.10 (+15.1%) and occupancy at 71% (+1.0%). Winahost analysis based on AirDNA market data, retrieved on 11 August 2026.
Revenue potential by area in Madrid
We have an estimated Revenue Potential for 126 of the 127 submarkets analysed. The metric allows comparing estimated revenue-generating capacity between areas, but it does not equal profit, net profitability or return on investment.
The top two submarkets are far from the rest: read them as outliers.
About the top positions. They include submarkets with metrics far from the median. Without a sample-size figure per area, read them as observed market values and not as an investment ranking.
Revenue Potential, occupancy and ADR of Madrid’s 127 submarkets
| # | ||||
|---|---|---|---|---|
| 1 | FuentelarreinaFuencarral-El Pardo | €79,700 | 57% | €415.3 |
| 2 | Ciudad UniversitariaMoncloa-Aravaca | €76,800 | 64% | €377.9 |
| 3 | RecoletosSalamanca | €52,400 | 74% | €221.9 |
| 4 | PioveraHortaleza | €52,300 | 63% | €240.9 |
| 5 | CortesCentro | €45,700 | 74% | €183.9 |
| 6 | SolCentro | €43,500 | 74% | €178.9 |
| 7 | CastellanaSalamanca | €40,200 | 74% | €182.6 |
| 8 | PalacioCentro | €38,700 | 72% | €163.7 |
| 9 | JusticiaCentro | €37,400 | 73% | €161.0 |
| 10 | GoyaSalamanca | €36,500 | 75% | €159.8 |
| 11 | JerónimosRetiro | €36,300 | 74% | €187.8 |
| 12 | UniversidadCentro | €36,300 | 73% | €152.4 |
| 13 | AtochaArganzuela | €35,600 | 83% | €143.5 |
| 14 | ArgüellesMoncloa-Aravaca | €35,300 | 75% | €140.0 |
| 15 | AlmagroChamberí | €33,700 | 73% | €144.1 |
| 16 | Niño JesúsRetiro | €33,100 | 71% | €160.9 |
| 17 | EmbajadoresCentro | €33,000 | 73% | €138.8 |
| 18 | GuindaleraSalamanca | €32,600 | 73% | €136.2 |
| 19 | ColinaCiudad Lineal | €31,700 | 77% | €121.8 |
| 20 | ListaSalamanca | €31,500 | 73% | €141.6 |
| 21 | ImperialArganzuela | €31,500 | 73% | €124.4 |
| 22 | TrafalgarChamberí | €31,200 | 73% | €133.1 |
| 23 | IbizaRetiro | €31,200 | 77% | €129.4 |
| 24 | Nueva EspañaChamartín | €29,500 | 78% | €122.2 |
| 25 | Palos de MoguerArganzuela | €29,400 | 73% | €122.8 |
| 26 | HispanoaméricaChamartín | €28,800 | 72% | €128.2 |
| 27 | Ríos RosasChamberí | €28,700 | 74% | €124.0 |
| 28 | PalomasHortaleza | €28,400 | 68% | €131.6 |
| 29 | AcaciasArganzuela | €28,400 | 72% | €113.3 |
| 30 | GaztambideChamberí | €27,800 | 74% | €113.7 |
| 31 | San Juan BautistaCiudad Lineal | €27,700 | 69% | €127.3 |
| 32 | ComillasCarabanchel | €27,600 | 74% | €112.0 |
| 33 | Ciudad JardínChamartín | €27,600 | 71% | €122.6 |
| 34 | Casa de CampoMoncloa-Aravaca | €26,600 | 69% | €112.9 |
| 35 | AdelfasRetiro | €26,400 | 73% | €113.5 |
| 36 | Fuente del BerroSalamanca | €26,300 | 68% | €120.8 |
| 37 | CostillaresCiudad Lineal | €26,200 | 62% | €133.6 |
| 38 | Bellas VistasTetuán | €25,400 | 71% | €112.6 |
| 39 | AlmenaraTetuán | €25,200 | 72% | €109.3 |
| 40 | VallehermosoChamberí | €24,900 | 76% | €104.8 |
| 41 | QuintanaCiudad Lineal | €24,700 | 72% | €97.4 |
| 42 | LegazpiArganzuela | €24,400 | 76% | €104.9 |
| 43 | ArapilesChamberí | €24,300 | 73% | €106.5 |
| 44 | ProsperidadChamartín | €24,200 | 74% | €102.7 |
| 45 | ValdefuentesHortaleza | €24,000 | 66% | €123.0 |
| 46 | DeliciasArganzuela | €23,700 | 73% | €97.3 |
| 47 | Cuatro CaminosTetuán | €23,400 | 71% | €106.8 |
| 48 | PacíficoRetiro | €23,400 | 74% | €103.3 |
| 49 | CastillaChamartín | €23,300 | 71% | €107.8 |
| 50 | ChoperaArganzuela | €23,200 | 70% | €99.8 |
| 51 | El VisoChamartín | €23,100 | 79% | €107.9 |
| 52 | Pinar del ReyHortaleza | €23,100 | 67% | €110.3 |
| 53 | CastillejosTetuán | €21,900 | 66% | €107.2 |
| 54 | Pueblo NuevoCiudad Lineal | €21,600 | 71% | €93.0 |
| 55 | VentasCiudad Lineal | €21,500 | 67% | €95.5 |
| 56 | RejasSan Blas-Canillejas | €21,100 | 66% | €99.6 |
| 57 | MarroquinaMoratalaz | €21,000 | 65% | €107.3 |
| 58 | ValdeacederasTetuán | €20,900 | 70% | €92.1 |
| 59 | ValverdeFuencarral-El Pardo | €20,600 | 68% | €92.0 |
| 60 | PilarFuencarral-El Pardo | €20,400 | 66% | €101.8 |
| 61 | CanillejasSan Blas-Canillejas | €20,200 | 65% | €91.7 |
| 62 | CanillasHortaleza | €19,900 | 63% | €91.1 |
| 63 | OpañelCarabanchel | €19,700 | 71% | €82.1 |
| 64 | SalvadorCiudad Lineal | €19,500 | 68% | €102.5 |
| 65 | MirasierraFuencarral-El Pardo | €19,400 | 69% | €91.8 |
| 66 | MoscardóUsera | €19,300 | 68% | €85.8 |
| 67 | EstrellaRetiro | €19,200 | 77% | €100.3 |
| 68 | El PlantíoMoncloa-Aravaca | €19,100 | 61% | €109.0 |
| 69 | BerrugueteTetuán | €19,000 | 67% | €91.3 |
| 70 | TimónBarajas | €18,900 | 63% | €99.7 |
| 71 | Puerta del ÁngelLatina | €18,900 | 65% | €91.2 |
| 72 | San DiegoPuente de Vallecas | €18,800 | 66% | €89.7 |
| 73 | ConcepciónCiudad Lineal | €18,800 | 67% | €90.7 |
| 74 | La PazFuencarral-El Pardo | €18,500 | 74% | €76.0 |
| 75 | NumanciaPuente de Vallecas | €18,400 | 72% | €79.2 |
| 76 | San IsidroCarabanchel | €18,300 | 69% | €84.8 |
| 77 | SimancasSan Blas-Canillejas | €18,300 | 72% | €81.5 |
| 78 | San PascualCiudad Lineal | €18,200 | 76% | €83.1 |
| 79 | El GolosoFuencarral-El Pardo | €18,000 | 72% | €84.8 |
| 80 | CármenesLatina | €17,900 | 69% | €74.9 |
| 81 | Casco Histórico de VallecasVilla de Vallecas | €17,800 | 62% | €84.7 |
| 82 | PeñagrandeFuencarral-El Pardo | €17,800 | 64% | €90.7 |
| 83 | AlmendralesUsera | €17,700 | 69% | €85.5 |
| 84 | ZofíoUsera | €17,600 | 64% | €81.8 |
| 85 | Palomeras SurestePuente de Vallecas | €17,300 | 71% | €70.3 |
| 86 | ValdemarínMoncloa-Aravaca | €17,100 | 61% | €107.4 |
| 87 | OrcasurUsera | €17,000 | 59% | €87.9 |
| 88 | Casco Histórico de BarajasBarajas | €16,800 | 59% | €89.4 |
| 89 | Santa EugeniaVilla de Vallecas | €16,800 | 68% | €79.0 |
| 90 | AeropuertoBarajas | €16,700 | 68% | €83.6 |
| 91 | Vista AlegreCarabanchel | €16,600 | 62% | €78.6 |
| 92 | ValdezarzaMoncloa-Aravaca | €16,300 | 69% | €72.0 |
| 93 | Palomeras BajasPuente de Vallecas | €16,200 | 70% | €70.6 |
| 94 | FontarrónMoratalaz | €16,000 | 69% | €75.0 |
| 95 | Casco Histórico de VicálvaroVicálvaro | €15,900 | 68% | €75.2 |
| 96 | Alameda de OsunaBarajas | €15,700 | 67% | €71.2 |
| 97 | Media LeguaMoratalaz | €14,900 | 64% | €78.2 |
| 98 | Puerta BonitaCarabanchel | €14,900 | 65% | €66.2 |
| 99 | EntrevíasPuente de Vallecas | €14,900 | 66% | €69.4 |
| 100 | Los RosalesVillaverde | €14,800 | 68% | €63.7 |
| 101 | LuceroLatina | €14,600 | 68% | €66.9 |
| 102 | AravacaMoncloa-Aravaca | €14,300 | 58% | €80.1 |
| 103 | PradolongoUsera | €14,200 | 71% | €63.7 |
| 104 | CorralejosBarajas | €14,100 | 58% | €81.5 |
| 105 | PavonesMoratalaz | €13,900 | 67% | €57.3 |
| 106 | RosasSan Blas-Canillejas | €13,700 | 46% | €84.3 |
| 107 | San FermínUsera | €13,600 | 63% | €66.6 |
| 108 | OrcasitasUsera | €13,600 | 66% | €65.9 |
| 109 | HorcajoMoratalaz | €13,600 | 83% | €46.1 |
| 110 | PortazgoPuente de Vallecas | €13,200 | 66% | €61.5 |
| 111 | ÁguilasLatina | €13,100 | 66% | €61.2 |
| 112 | AmpostaSan Blas-Canillejas | €13,000 | 62% | €64.3 |
| 113 | Cuatro VientosLatina | €12,900 | 68% | €54.7 |
| 114 | San AndrésVillaverde | €12,900 | 62% | €76.2 |
| 115 | Los ÁngelesVillaverde | €12,900 | 64% | €61.4 |
| 116 | Apóstol SantiagoHortaleza | €12,500 | 64% | €58.4 |
| 117 | AmbrozVicálvaro | €12,400 | 58% | €74.2 |
| 118 | AlucheLatina | €12,200 | 69% | €57.1 |
| 119 | HellínSan Blas-Canillejas | €12,100 | 56% | €63.6 |
| 120 | San CristóbalVillaverde | €11,800 | 73% | €53.3 |
| 121 | BuenavistaCarabanchel | €10,400 | 62% | €61.7 |
| 122 | AbrantesCarabanchel | €10,300 | 60% | €52.5 |
| 123 | VinaterosMoratalaz | €10,200 | 72% | €49.4 |
| 124 | ArcosSan Blas-Canillejas | €10,000 | 73% | €50.3 |
| 125 | CampamentoLatina | €9,900 | 63% | €48.5 |
| 126 | ButarqueVillaverde | €9,000 | 56% | €56.2 |
| 127 | El PardoFuencarral-El Pardo | N/A | 52% | €94.0 |
Submarkets may have different sample sizes. In the absence of a listing count per submarket in the dataset used, extreme values should be interpreted with caution. Data source: AirDNA, last 12 months. Processing and analysis: Winahost.
What weighs more on revenue potential: price or occupancy
Occupancy alone does not explain the differences in revenue potential. Across the 126 submarkets with complete data, we calculated a correlation of 0.98 between Revenue Potential and ADR, against 0.27 with occupancy. The comparison does not imply causality and is not weighted by submarket size, but it does show that the largest differences between areas appear mainly associated with the rate.
The points stretch a lot horizontally (rate) and little vertically (occupancy).
Atocha and Horcajo: same occupancy, different markets
| Submarket | Occupancy | ADR | Revenue Potential |
|---|---|---|---|
| Atocha | 83% | €143.5 | €35,600 |
| Horcajo | 83% | €46.1 | €13,600 |
Two submarkets can fill a similar share of nights and still show very different revenue potential: the gap is 2.62 times in favour of Atocha. The same occupancy can translate into very different revenue potential when rates differ.
Where the highest occupancy is observed
- 1Atocha83%
- 2Horcajo83%
- 3El Viso79%
- 4Nueva España78%
- 5Colina77%
- 6Ibiza77%
- 7Estrella77%
- 8Vallehermoso76%
- 9Legazpi76%
- 10San Pascual76%
High occupancy does not necessarily coincide with the highest Revenue Potential. Horcajo is the clearest example: it shares 83% occupancy with Atocha, but its ADR is far lower.
The areas with the highest daily rates
- 1Fuentelarreina€415.3
- 2Ciudad Universitaria€377.9
- 3Piovera€240.9
- 4Recoletos€221.9
- 5Jerónimos€187.8
- 6Cortes€183.9
- 7Castellana€182.6
- 8Sol€178.9
- 9Palacio€163.7
- 10Justicia€161.0
The highest ADRs are concentrated in a small group of submarkets. The top two are clear outliers and should be analysed with caution until additional information on sample size and composition is available.
When short-term rental works best in Madrid
Our analysis of the 2021-2026 series shows that Madrid does not peak in mid-summer. Occupancy reaches its highs in September and October, while ADR and RevPAR stand out in spring and early summer. August is the weakest month for ADR and RevPAR within the last twelve months analysed. The pattern corresponds to the period analysed and may change in later years.
Peak 80.5% · low 60.9%.
Peak ADR €148.72 · peak RevPAR €116.53.
How the market has changed since 2021
Our analysis of the monthly series places the peak of active supply at 20,453 listings in July 2024. In July 2026, the monthly export records 17,250. In parallel, the series ADR reaches its highest value in June 2026 (€148.72) and RevPAR in May 2026 (€116.53).
Year by year: the turning point is 2025
Supply grew strongly until 2024 (+30% in 2023 and +20% in 2024), stalled in 2025 and falls clearly in 2026. Meanwhile the rate accelerates: so far in 2026 ADR is up 10.8% and RevPAR 11.8% against the same months of 2025.
| Year | Active listings | ADR | Occupancy | RevPAR |
|---|---|---|---|---|
| 2021(partial year) | 10,105 | €86 | 71.2% | €61 |
| 2022 | 12,049 | €107 | 72.0% | €77 |
| 2023 | 15,680+30.1% | €112+4.8% | 72.5%+0.4 pp | €81+5.4% |
| 2024 | 18,890+20.5% | €123+9.5% | 70.9%-1.6 pp | €87+7.2% |
| 2025 | 18,870-0.1% | €123+0.6% | 71.0%+0.1 pp | €88+0.8% |
| 2026(partial year) | 16,550-15.1% | €135+10.8% | 71.0%+0.6 pp | €96+11.8% |
2026: vs same months of the previous year. 2021 covers July to December and 2026 January to July. The 2026 changes are compared with the same months of 2025, not with the full calendar year, so the comparison is like for like. 2021 and 2022 show no change because there is no comparable period within the series.
Active supply falls from its 2024 peak while the average rate keeps rising.
The market panel shows 17,347 active listings, while the July 2026 monthly export shows 17,250. Panel and monthly export may differ slightly due to update date and aggregation method.
Madrid vs the rest of Spain
Madrid is Spain’s largest urban short-term rental market by supply volume, but not the one with the highest revenue potential per listing. In our analysis of 20 Spanish cities, coastal and island destinations such as Palma, San Sebastián or Marbella rank ahead on annual revenue potential, while Madrid combines a more contained ADR with one of the most stable occupancy rates in the country.
How does Madrid compare with Barcelona, Valencia, Seville, Málaga or Palma? Volume 1 of the Observatory ranks the 20 cities by annual revenue potential, ADR, occupancy and year-on-year change.
Regulatory framework for short-term rentals in Madrid
Short-term rental activity in Madrid is subject both to the tourism regulations of the Community of Madrid and to municipal urban planning. The Plan RESIDE has been in force since August 2025 and distinguishes between the historic centre and the rest of the city.
In the historic centre, the City Council does not allow scattered tourist dwellings in residential buildings. Outside that area, urban planning allows certain cases, with requirements such as independent access for scattered tourist dwellings on the ground or first floor. The Community of Madrid also requires the tourism responsible declaration and compliance with the applicable requirements, including the CIVUT, urban planning rules and horizontal property rules.
The situation of each property depends on its location, building, planning use and documentation. This section is informative and must be checked with the competent authorities or with professional advice before starting an activity.
Official sources
- Madrid City Council — Plan RESIDE entering into force
- Community of Madrid — responsible declaration for tourist dwellings
- Community of Madrid — tourist accommodation regulations
Last regulatory review: August 2026. Informative content; it does not constitute legal advice.
Methodology and sources
This report uses market data retrieved on 11 August 2026. The submarket analysis covers 127 areas of Madrid. AirDNA groups the market into submarkets or analysis areas, which the report title calls “neighbourhoods” for clarity. For 126 of them we have Revenue Potential, occupancy and ADR over the last 12 months; El Pardo has no Revenue Potential in the capture used.
Active listings refer to properties published on Airbnb and Vrbo, not to dwellings with a municipal tourist licence. The historical evolution uses a monthly export from July 2021 to July 2026 with Total Listings, Active Listings, Booked Listings, Days Available, Demand (Nights), Revenue, Occupancy, ADR, RevPAR and Average Stay Length.
Rankings are not weighted by the number of listings in each submarket, because that figure was not available in the dataset provided for this edition. Extreme values should therefore be interpreted with caution.
Revenue Potential: AirDNA’s estimate of the revenue a listing could have generated had it been available all year. The calculation takes into account its blocked days, historical performance, occupancy, seasonality, rates and nearby comparable properties.
Annual revenue of a typical listing: revenue of an average active listing over the last 12 months, before host expenses, including booked nightly rates, cleaning and other guest fees. It is not the aggregate turnover of the market.
None of these metrics is a guaranteed forecast for a specific property, and Revenue Potential does not equal net profitability: it does not include purchase price, financing, taxes, service charges, maintenance, management or other costs.
Market data source: AirDNA. Submarket selection and cleaning, the Winahost Market Index, rankings, correlations, medians, seasonality analysis, 2021-2026 evolution, visualisations and conclusions are the Winahost Observatory’s own work.
How to cite
Winahost (2026). The short-term rental market in Madrid, neighbourhood by neighbourhood. Winahost Observatory, Volume 3. Own analysis based on AirDNA market data retrieved on 11 August 2026.
URL: https://winahost.com/en/observatory/short-term-rental-market-madrid-2026
Frequently asked questions
The following answers come from the Winahost Observatory’s analysis of AirDNA market data, unless another source is stated.
How much does an Airbnb earn in Madrid?
The annual revenue of a typical active listing in Madrid stands at €31,524 over the last 12 months analysed, before host expenses. It is an aggregate market metric, not the total turnover of the city nor a forecast for a specific property.
What is the average occupancy of an Airbnb in Madrid?
The market’s benchmark occupancy is around 71%. Our analysis of the monthly series from August 2025 to July 2026 gives a weighted aggregate occupancy of approximately 71.5%.
What is the ADR of short-term rental in Madrid?
Madrid’s benchmark ADR is €132.10. In our monthly series, June 2026 reaches €148.72, the highest of the July 2021 to July 2026 period included in this report.
Which area of Madrid has the highest Revenue Potential?
Fuentelarreina shows the highest Revenue Potential in the sample, €79,700, followed by Ciudad Universitaria with €76,800. Both have very high rates and should be interpreted with caution until additional information on each submarket’s sample size is available.
Which are the best areas for an Airbnb in Madrid?
There is no single best area: it depends on the property and the strategy. In our analysis, the areas with the highest revenue potential are Recoletos, Cortes, Sol, Castellana and Palacio, which combine high rates with occupancy around 72-75%. Atocha stands out for occupancy (83%). These are observed market values, not an investment recommendation, and they do not take into account the purchase price or the costs of each property.
Which areas of Madrid have the highest occupancy?
Atocha and Horcajo reach 83% occupancy, the highest among the 127 submarkets analysed. However, their ADR and Revenue Potential are very different.
Does higher occupancy mean higher revenue?
Not necessarily. Atocha and Horcajo both show 83% occupancy, but their Revenue Potential is €35,600 and €13,600 respectively. In the sample, Revenue Potential correlates far more with ADR (0.98) than with occupancy (0.27).
Which are the strongest months for short-term rental in Madrid?
In the last twelve months of the series analysed, September and October 2025 record the highest occupancy, while May and June 2026 stand out for ADR and RevPAR. The pattern corresponds to the period analysed and may change in later years.
Does Revenue Potential mean profitability?
No. Revenue Potential is a market revenue metric. A property’s net profitability also depends on purchase price, financing, taxes, service charges, maintenance, management and other costs.
Can you operate a tourist dwelling in Madrid?
It depends on the location and the property. Both the regional tourism regulations and municipal urban planning apply in Madrid, including the Plan RESIDE. The requirements of each specific case must be checked before starting the activity.
Is the supply of tourist dwellings in Madrid falling?
Yes. Madrid records 17,347 active listings, 12.9% fewer than a year earlier, and our monthly series also shows a reduction in active supply from its 2024 highs.
Do you own a home or a building in Madrid?
Market data helps you understand an area, but every property has different potential. We analyse location, features, availability and demand behaviour to prepare a tailored revenue estimate.
Full management · Dynamic pricing · Distribution · Local operations
Estimate my property’s potential
Leave us your details and we will prepare a tailored revenue estimate for your home or building in Madrid.
Other Observatory reports
Volume 1
Potential income of short-term rental by city in Spain (2026)
Volume 2
The short-term rental market in Barcelona, neighbourhood by neighbourhood (2026)
See all Winahost Observatory reports
Written and reviewed by Albert Pérez Mateu, co-founder and Head of Product at Winahost.
Are you a journalist or media outlet and want to use this data? Write to info@winahost.com or visit the press room.